//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Is saving too low in the Unite...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Konsumentenverhalten
79,852
Consumer behaviour
79,843
Relationship marketing
8,904
Beziehungsmarketing
8,900
Theorie
8,806
Theory
8,803
Brand management
7,458
Markenführung
7,450
Markenimage
6,633
Brand image
6,625
Online retailing
5,550
Online-Handel
5,548
Customer satisfaction
5,484
Kundenzufriedenheit
5,478
Social web
4,715
Online-Marketing
4,471
USA
4,463
Internet marketing
4,461
United States
4,411
Service quality
4,321
Dienstleistungsqualität
4,319
Brand
4,287
Markenartikel
4,243
Einzelhandel
4,086
Retail trade
4,050
Werbewirkung
3,579
Advertising effects
3,570
Electronic Commerce
3,532
Deutschland
3,506
E-commerce
3,476
Germany
3,472
Experiment
3,331
Emotion
3,202
Advertising
2,878
Werbung
2,870
Private consumption
2,845
Privater Konsum
2,844
Viral marketing
2,732
Virales Marketing
2,732
more ...
less ...
Online availability
All
Undetermined
2,811
Free
814
Type of publication
All
Article
4,027
Book / Working Paper
688
Type of publication (narrower categories)
All
Article in journal
3,756
Aufsatz in Zeitschrift
3,756
Aufsatz im Buch
267
Book section
267
Graue Literatur
103
Non-commercial literature
103
Arbeitspapier
73
Working Paper
73
Hochschulschrift
64
Conference paper
43
Konferenzbeitrag
43
Collection of articles of several authors
36
Sammelwerk
36
Aufsatzsammlung
32
Thesis
28
Konferenzschrift
17
Collection of articles written by one author
10
Sammlung
10
Case study
9
Fallstudie
9
Lehrbuch
5
Conference proceedings
2
Festschrift
2
Guidebook
2
Ratgeber
2
Reprint
2
Textbook
2
Amtsdruckschrift
1
Government document
1
Statistics
1
Statistik
1
more ...
less ...
Language
All
English
4,617
German
100
Polish
1
Author
All
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
8
IGI Global
5
American Marketing Association
3
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
1
Universität Bremen
1
Verlag Dr. Kovač
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of hospitality management
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
Electronic commerce research
31
Information systems research : ISR
31
Journal of marketing management : MM
31
International journal of business information systems : IJBIS
30
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
more ...
less ...
Source
All
ECONIS (ZBW)
4,715
Showing
1
-
10
of
4,715
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Empirical insights on the effect of user-generated website features on micro-conversions
Holsing, Christian
;
Schultz, Carsten D.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010354430
Saved in:
2
Creating value through membership and participation in sport fan consumption communities
Hedlund, David P.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010337060
Saved in:
3
Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10010256424
Saved in:
4
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
5
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
6
Consumer interest in major league baseball : an analytical modeling of Twitter
Watanabe, Nicholas
;
Yan, Grace
;
Soebbing, Brian P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 207-220
Persistent link: https://www.econbiz.de/10011489246
Saved in:
7
Principle-based consumption communities : exploring the meanings derived from socially conscious consumption practices
Hafey DeVincenzo, Marie
;
Scammon, Debra L.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10011414115
Saved in:
8
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
9
Consumer behavior in digital era : impact of COVID 19
Rahmanov, Farhad
;
Mursalov, Mursalov
;
Rosokhata, Anna
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 243-251
Persistent link: https://www.econbiz.de/10013161896
Saved in:
10
Use and impact of online travel reviews for planning free and easy holidays
Halawani, Yahya Mohamad
;
Soh, Patrick Chin-Hooi
; …
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012799976
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->