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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter; Ewing, Michael; Heerden, Gené van; Pitt, … - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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Squatting at the digital campfire : researching the open source sorftware community
Cromie, John; Ewing, Michael - In: International journal of market research : JMRS ; the … 50 (2008) 5, pp. 631-653
Persistent link: https://www.econbiz.de/10003764980
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The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro; Ewing, Michael; Mather, Dineli R.; … - In: Information systems research : ISR 19 (2008) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
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Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.; Stewart, David B.; Ewing, Michael - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
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Customer encounter satisfaction and narrative force : an investigation of user-generated content on TripAdvisor
Cassar, Mario; Konietzny, Jirka; Caruana, Albert - In: Scandinavian journal of hospitality and tourism 23 (2023) 1, pp. 51-72
Persistent link: https://www.econbiz.de/10014291580
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E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
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Web 2.0 and the open source movement : liberating text books
Pitt, Leyland F.; Nel, Deon; Heerden, Gené van - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 35-57
Persistent link: https://www.econbiz.de/10003983439
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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009548142