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~subject:"Social Web"
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Social Web
United Kingdom
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Großbritannien
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Personalentwicklung
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Human resource development
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SME
16
KMU
14
Brand management
12
Marketing
12
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Relationship marketing
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Consumer behaviour
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Rowley, Jennifer
7
Dunne, Áine
2
Lawlor, Margaret-Anne
2
Cawsey, Timothy
1
Edmundson-Bird, David
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Hanna, Sonya
1
Holliman, Geraint
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Keegan, Brendan James
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
European journal of marketing : EJM
1
Human resource development international : enhancing performance, learning and integrity
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Management decision : MD
1
Marketing intelligence & planning
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
8
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1
Social networking and HRD
Roberts, Gaenor
;
Sambrook, Sally
- In:
Human resource development international : enhancing …
17
(
2014
)
5
,
pp. 577-587
Persistent link: https://www.econbiz.de/10010506002
Saved in:
2
Evaluation and decision making in social media marketing
Keegan, Brendan James
;
Rowley, Jennifer
- In:
Management decision : MD
55
(
2017
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10011627226
Saved in:
3
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
4
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
5
Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine
;
Lawlor, Margaret-Anne
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
Saved in:
6
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
7
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
8
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
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