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Brand management
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Christodoulides, George
8
Michaelidou, Nina
5
Siamagka, Nikoletta-Theofania
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Agnihotri, Raj
1
Dingus, Rebecca
1
Hu, Michael Y.
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Krush, Michael T.
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Nunan, Daniel
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Presi, Caterina
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Schivinski, Bruno
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Siamagka, Nikoletta Theofania
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Sibai, Olivier
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Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing
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European management journal
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ECONIS (ZBW)
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Branding in the post-internet era
Christodoulides, George
- In:
Marketing theory
9
(
2009
)
1
,
pp. 141-144
Persistent link: https://www.econbiz.de/10003826415
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2
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
3
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
Saved in:
4
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
5
A multi-stakeholder view of social media as a supporting tool in higher education : an educator-student perspective
Stathopoulou, Anastasia
;
Siamagka, Nikoletta-Theofania
; …
- In:
European management journal
37
(
2019
)
4
,
pp. 421-431
Persistent link: https://www.econbiz.de/10012063224
Saved in:
6
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
7
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
8
Ultra-high-net-worth individuals : self-presentation and luxury consumption on Instagram
Michaelidou, Nina
;
Christodoulides, George
;
Presi, Caterina
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 949-967
Persistent link: https://www.econbiz.de/10013350941
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