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Customer experience : extracting topics from tweets
Mishra, Manit - In: International journal of market research 64 (2022) 3, pp. 334-353
Persistent link: https://www.econbiz.de/10013257987
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A modelling of the role of social networks in market mechanism : social ties as screening tools in price discrimination
Kiss, Károly Miklós; Edőcs, Kinga - 2018
One of the most relevant and exciting issues in the latest decades in economics had been the asymmetric information and uncertainty, and their effects on market processes and efficiency. Some studies show that markets where information problems or/and uncertainty arise tend to be "networked",...
Persistent link: https://www.econbiz.de/10012012139
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Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
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Suchmaschinenmarketing
Skiera, Bernd; Gerstmeier, Eva; Stepanchuk, Tanja - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 283-294). 2008
Persistent link: https://www.econbiz.de/10003762167
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Incentive compatible advertising on a social network
Eliaz, Kfir; Spiegler, Ran - 2016
Persistent link: https://www.econbiz.de/10011494237
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How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk; Akkan, Can - In: International journal of electronic commerce : IJEC 20 (2015/2016) 3, pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan; Fan, Ming; Tan, Yong - In: Information systems research : ISR 31 (2020) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
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Monetizing online content: digital paywall design and configuration
Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, … - In: Business & information systems engineering 62 (2020) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10012242564