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Social Web
Consumer behaviour
83,894
Konsumentenverhalten
81,445
Werbung
13,918
Theorie
11,575
Advertising
11,391
Theory
11,341
Ethnische Gruppe
11,206
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10,652
Relationship marketing
9,459
Beziehungsmarketing
9,422
Youth
9,353
USA
9,132
Jugendliche
9,094
Brand management
8,319
United States
8,278
Markenführung
8,262
Werbewirkung
8,045
Advertising effects
7,818
Brand image
7,124
Deutschland
7,099
Markenimage
7,090
Online-Marketing
6,189
Internet marketing
6,168
Kulturelle Identität
6,071
Customer satisfaction
5,846
Germany
5,811
Online-Handel
5,775
Online retailing
5,763
Kundenzufriedenheit
5,683
Cultural identity
5,517
Social web
5,481
Markenartikel
4,718
Brand
4,643
Service quality
4,552
Dienstleistungsqualität
4,503
Einzelhandel
4,371
Retail trade
4,303
Experiment
4,009
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3,846
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
17
Loureiro, Sandra Maria Correia
15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Seo, Yuri
11
Stephen, Andrew T.
11
Casaló, Luis V.
10
Füller, Johann
10
Ranfagni, Silvia
10
Schweidel, David A.
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Bigné Alcañiz, J. Enrique
9
Chen, Huan
9
Choi, Yung Kyun
9
Hennig-Thurau, Thorsten
9
Rather, Raouf Ahmad
9
Usman, Osly
9
Yoon, Sukki
9
Bilgihan, Anil
8
Fogel, Joshua
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Milne, George R.
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kim, Juran
7
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3
Edward Elgar Publishing
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3
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2
MITP Verlags-GmbH & Co. KG
2
OECD
2
Peter Lang GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bayerische Landeszentrale für Neue Medien
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
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1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
George Routledge & Sons <London>
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International African Institute
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
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Journal of business research : JBR
234
Journal of retailing and consumer services
191
International journal of internet marketing and advertising : IJIMA
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
International journal of advertising : the review of marketing communications
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Technological forecasting & social change : an international journal
62
The journal of product & brand management
57
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing communications
53
Psychology & marketing
50
Journal of internet commerce
47
International journal of electronic marketing and retailing : IJEMR
46
International journal of consumer studies
41
The journal of brand management : an international journal
41
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Young consumers : insight and ideas for responsible marketers
38
Electronic commerce research
36
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : MM
35
Cogent business & management
34
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
34
Information systems research : ISR
33
Journal of advertising research
33
Journal of marketing
32
International journal of business information systems : IJBIS
31
Tourism management : research, policies, practice
31
International journal of electronic commerce : IJEC
29
Journal of travel and tourism marketing
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
International journal of advertising : the quarterly review of marketing communications
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of strategic marketing
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
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ECONIS (ZBW)
5,481
EconStor
5
OLC EcoSci
1
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1
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1
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
2
The impact of regulatory focus on adolescents' evaluation of targeted
advertising
on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
3
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
4
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
5
The online target
advertising
design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
Saved in:
6
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
7
Teenagers' moral
advertising
literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
8
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
9
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
10
The effects of video storytelling
advertising
on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
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