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Journal of business research : JBR
216
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
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56
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49
International journal of advertising : the review of marketing communications
47
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47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
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Psychology & marketing
43
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40
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36
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36
Electronic commerce research
35
Marketing intelligence & planning
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Information systems research : ISR
32
International journal of business information systems : IJBIS
32
Journal of marketing
32
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Journal of strategic marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of hospitality marketing & management
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ECONIS (ZBW)
4,838
EconStor
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1
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1
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
2
Influencing search
Janssen, Maarten C. W.
;
Williams, Cole
-
2021
Persistent link: https://www.econbiz.de/10012482939
Saved in:
3
Segmenting the Web 2.0 market : behavioural and usage patterns of Social Web consumers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of business case studies
6
(
2010
)
7
,
pp. 55-66
Persistent link: https://www.econbiz.de/10008839873
Saved in:
4
A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
Saved in:
5
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
6
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
7
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
8
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
9
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
Saved in:
10
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
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