Narrow search
Showing 1 - 10 of 10
Cover Image
Sources of social value in word-of-mouth programs
Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2010) 1, pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
Cover Image
The evolving social network of marketing scholars
Goldenberg, Jacob; Libai, Barak; Muller, Eitan; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Cover Image
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana; Van Den Bulte, Christophe - In: Journal of marketing 78 (2014) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Cover Image
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah; Peres, Renana; Eliashberg, Jehoshua - In: Journal of marketing research : JMR 55 (2018) 6, pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
Cover Image
Narrowband influencers and global icons : universality and media compatibility in the communication patterns of political leaders worldwide
Peres, Renana; Talwar, Sunali; Alter, Liav; Elhanan, Michal - In: Journal of international marketing 28 (2020) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012167089
Cover Image
The creator economy : an introduction and a call for scholarly research
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 403-410
Persistent link: https://www.econbiz.de/10015057476
Cover Image
Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
Cover Image
Social effects on customer retention
Nitzan, Irit; Libai, Barak - In: MSI reports : working paper series (2010) 2, pp. 143-192
Persistent link: https://www.econbiz.de/10009006665
Cover Image
The network value of products
Oestreicher-Singer, Gal; Libai, Barak; Sivan, Liron; … - In: Journal of marketing 77 (2013) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10009747834
Cover Image
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206