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Help me, I'm fat! : social support in online weight loss networks
Ballantine, Paul W.; Stephenson, Rachel J. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 332-337
Persistent link: https://www.econbiz.de/10009424841
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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Infiltrating an e-tribe : marketing with the Machinima [computerised games] community
Harwood, Tracy; Garry, Tony - In: Journal of customer behaviour 8 (2009) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10003819565
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"It's mine!" : participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 290-301
Persistent link: https://www.econbiz.de/10003984938
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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"It's mine!" - participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: New Developments in Online Marketing, (pp. 113-123). 2014
Persistent link: https://www.econbiz.de/10010354580
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The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo; Garry, Tony; Biggemann, Sergio - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10014381402