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Social Web
Marketing
29,185
Beziehungsmarketing
25,192
Relationship marketing
25,164
Markenführung
17,031
Brand management
17,009
Konsumentenverhalten
16,488
Consumer behaviour
16,462
Thailand
13,042
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9,129
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8,034
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7,826
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6,222
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5,962
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5,769
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5,591
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5,589
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5,164
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4,088
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4,088
Social web
3,562
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3,355
Online-Marketing
3,246
United States
3,209
Internet marketing
3,195
Lieferantenmanagement
2,638
Supplier relationship management
2,635
marketing
2,538
Electronic Commerce
2,343
Einzelhandel
2,333
Markenpolitik
2,296
Retail trade
2,208
E-commerce
2,064
Strategisches Management
2,011
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1,829
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1,767
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1,671
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Loureiro, Sandra Maria Correia
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12
Martínez-López, Francisco J.
12
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11
Hollebeek, Linda D.
11
Ozuem, Wilson
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Rita, Paulo
10
Veloutsou, Cleopatra
10
Filieri, Raffaele
9
Itani, Omar S.
9
Ahuja, Vandana
8
Dwivedi, Yogesh Kumar
8
Füller, Johann
8
Kunkel, Thilo
8
Scott, David Meerman
8
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7
Bruhn, Manfred
7
Burmann, Christoph
7
Dessart, Laurence
7
Haenlein, Michael
7
Kamboj, Shampy
7
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7
Kucharska, Wioleta
7
Rahman, Zillur
7
Rana, Nripendra P.
7
Vrontis, Demetris
7
Alavi, Shirin
6
Alt, Rainer
6
Bang, Nguyen
6
Dholakia, Utpal M.
6
Haverila, Kai
6
Huber, Frank
6
Ko, Eunju
6
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6
Kumar, Vikas
6
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6
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6
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Springer Fachmedien Wiesbaden
15
American Marketing Association
8
IGI Global
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Technische Universität Braunschweig
2
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1
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1
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Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER <22., 2015, Lugano>
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Information Resources Management Association
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
Markendialog <13, 2009, Berlin>
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
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Journal of business research : JBR
154
Journal of retailing and consumer services
91
International journal of internet marketing and advertising : IJIMA
66
The journal of brand management : an international journal
64
The journal of product & brand management
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of promotion management : innovations in planning and applied research
34
Business horizons
31
Journal of marketing communications
31
SpringerLink / Bücher
31
Technological forecasting & social change : an international journal
31
Journal of strategic marketing
30
Journal of internet commerce
29
Marketing intelligence & planning
28
Tourism management : research, policies, practice
26
International journal of electronic marketing and retailing : IJEMR
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing
24
Journal of marketing management : MM
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Psychology & marketing
21
Cogent business & management
20
Springer eBook Collection
20
Asia Pacific journal of marketing and logistics
19
International journal of advertising : the review of marketing communications
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of fashion marketing and management
18
Journal of the Academy of Marketing Science
18
International journal of business information systems : IJBIS
17
Journal of global marketing
17
Journal of service management
17
The journal of services marketing
17
International journal of hospitality management
16
International journal of technology marketing : IJTMkt
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Journal of advertising research
14
Journal of electronic commerce research : JECR
14
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ECONIS (ZBW)
3,562
EconStor
5
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1
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3,567
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date (oldest first)
1
Consumer engagement in online
brand
communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in
brand
management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
Effects of social media
marketing
and selected
marketing
constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
4
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
6
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
7
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
8
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
9
Co-creating corporate
brand
identity with online
brand
communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
10
Brand
gender and consumer-based
brand
equity on Facebook : the mediating role of consumer-
brand
engagement and
brand
love
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
;
Azar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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