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Curation algorithms and filter bubbles in social networks

Berman, Ron; Katona, Zsolt - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 296-316

Persistent link: https://www.econbiz.de/10012212446

A tale of two twitterspheres : political microblogging during and after the 2016 primary and presidential debates

Berman, Ron; Melumad, Shiri; Humphrey, Colman; Meyer, … - In: Journal of marketing research 56 (2019) 6, pp. 895-917

Persistent link: https://www.econbiz.de/10012177730

Influence or advertise: the role of social learning in influencer marketing

Berman, Ron; Ory, Aniko; Zheng, Xudong - 2023

Persistent link: https://www.econbiz.de/10014317632

Competing for attention in social communication markets

Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320

Persistent link: https://www.econbiz.de/10011539518

Network effects and personal influences : the diffusion of an online social network

Katona, Zsolt; Zubcsek, Peter Pal; Sárváry, Miklós - In: Journal of marketing research : JMR 48 (2011) 3, pp. 425-443

Persistent link: https://www.econbiz.de/10009161374

Maersk Line : B2B social media : "it's communication, not marketing"

Katona, Zsolt; Sárváry, Miklós - In: California management review 56 (2013/14) 3, pp. 142-156

Persistent link: https://www.econbiz.de/10010372500

Competing for Influencers in a Social Network

Katona, Zsolt - 2020

This paper studies the competition between firms for influencers in a network. Firms spend effort to convince influencers to recommend their products. The analysis identifies the offensive and defensive roles of spending on influencers. The value of an influencer only depends on the in-degree...

Persistent link: https://www.econbiz.de/10012856923

Commentary: "half my digital advertising is wasted..."

Pritchard, Marc - In: Journal of marketing 85 (2021) 1, pp. 26-29

Persistent link: https://www.econbiz.de/10012391402