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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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The impact of risk on the technological acceptance of mobile payment services
Liébana-Cabanillas, F.; Muñoz-Leiva, F.; … - In: Global business perspectives 1 (2013) 4, pp. 309-328
Persistent link: https://www.econbiz.de/10010230228
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SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Shopping
Heinemann, Gerrit - 2014
Persistent link: https://www.econbiz.de/10010234070
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Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
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SoLoMo - Always-on im Handel : die soziale, lokale und mobile Zukunft des Omnichannel-Shopping
Heinemann, Gerrit; Gaiser, Christian W. - 2016 - 3., überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011484673
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Smartphones and wine consumers : a study of Gen-Y
Pelet, Jean-Eric; Lecat, Benoît - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 188-207
Persistent link: https://www.econbiz.de/10010421627
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Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform
Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21
Examining and analyzing the determinants facilitating consumers' intention to buy via mobile commerce platforms have untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines various aspects of the advertisements on mobile...
Persistent link: https://www.econbiz.de/10013164472
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The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari; Arnita, Devi; Aghniadi - In: International journal of internet marketing and … 15 (2021) 1, pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
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Determinants of social commerce adoption : an empirical study of Vietnamese consumers
Cutshall, Robert; Changchit, Chuleeporn; Pham, Huong; … - In: Journal of internet commerce 21 (2022) 2, pp. 133-159
Persistent link: https://www.econbiz.de/10013178085
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Self-service technologies and e-services risks in social commerce era
Featherman, Mauricio S.; Hajli, Nick - In: Journal of business ethics : JOBE 139 (2016) 2, pp. 251-269
Persistent link: https://www.econbiz.de/10011614210