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Social Web
USA
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291,684
Theorie
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42,010
Schätzung
17,288
Estimation
16,462
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14,407
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7,766
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7,306
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7,198
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7,196
Wirkungsanalyse
6,852
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6,778
Impact assessment
6,644
Social web
6,591
Konjunktur
6,048
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5,732
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5,465
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Dwivedi, Yogesh Kumar
15
Law, Chun Hung Roberts
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Filieri, Raffaele
14
Kreutzer, Ralf T.
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Hajli, Nick
12
Harrigan, Paul
12
Hollebeek, Linda D.
12
Ozuem, Wilson
12
Schweidel, David A.
12
Karjaluoto, Heikki
11
Pitt, Leyland F.
11
Sabatini, Fabio
11
Stephen, Andrew T.
11
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Scott, David Meerman
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9
Choi, Yung Kyun
9
Hinson, Robert
9
Kim, Juran
9
Schivinski, Bruno
9
Skiera, Bernd
9
Tan, Yong
9
Tucker, Catherine
9
Bilgihan, Anil
8
Fogel, Joshua
8
Gu, Bin
8
Haenlein, Michael
8
Hennig-Thurau, Thorsten
8
Hoffman, Donna L.
8
Hudders, Liselot
8
Moe, Wendy W.
8
Okumus, Fevzi
8
Qiu, Liangfei
8
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8
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4
Springer Gabler <Firma>
4
American Marketing Association
3
Books on Demand GmbH <Norderstedt>
3
MITP Verlags-GmbH & Co. KG
3
Universität Mannheim
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Droemer Verlag
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
Peter Lang GmbH
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Universität Bremen
2
Wiley-VCH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Bundesanzeiger Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Erich-Schmidt-Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Journal of business research : JBR
197
International journal of internet marketing and advertising : IJIMA
121
Journal of retailing and consumer services
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
International journal of advertising : the review of marketing communications
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Journal of marketing communications
62
Technological forecasting & social change : an international journal
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
58
Information systems research : ISR
52
Tourism management : research, policies, practice
51
International journal of hospitality management
48
Business horizons
47
International journal of electronic marketing and retailing : IJEMR
45
The journal of product & brand management
45
Journal of management information systems : JMIS
44
Journal of internet commerce
41
Marketing intelligence & planning
41
Cogent business & management
40
Journal of advertising research
40
SpringerLink / Bücher
39
International journal of technology marketing : IJTMkt
37
Electronic commerce research
34
International journal of business information systems : IJBIS
34
Journal of marketing
33
Journal of strategic marketing
33
Springer eBook Collection
33
The journal of brand management : an international journal
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Psychology & marketing
31
Journal of travel and tourism marketing
30
Journal of electronic commerce research : JECR
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Young consumers : insight and ideas for responsible marketers
29
International journal of contemporary hospitality management
27
Journal of marketing management : MM
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
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ECONIS (ZBW)
6,591
EconStor
8
OLC EcoSci
2
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1
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
2
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
3
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
4
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
5
The online target
advertising
design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
Saved in:
6
The impact of regulatory focus on adolescents' evaluation of targeted
advertising
on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
7
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
8
The interplay of travelers' psychological distance,
language
abstraction, and message appeal type in social media
advertising
Wang, Saerom
;
Lehto, Xinran Y.
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1430-1446
Persistent link: https://www.econbiz.de/10012310010
Saved in:
9
Targeted online
advertising
: using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
10
Processes and effects of targeted online
advertising
among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
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