Narrow search
Showing 1 - 10 of 20
Cover Image
What drives Facebook fans to "like" hotel pages : a comparison of three competing models
Leung, Xi Y.; Tanford, Sarah - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 314-345
Persistent link: https://www.econbiz.de/10011499221
Cover Image
How promoting a family firm image affects customer perception in the age of social media
Zanon, Johanna; Scholl-Grissemann, Ursula; Kallmünzer, … - In: Journal of family business strategy 10 (2019) 1, pp. 28-37
Persistent link: https://www.econbiz.de/10012061016
Cover Image
No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
Cover Image
The displaced fan : the importance of new media and community identification for maintraining team identity with your hometown team
Collins, Dorothy R.; Heere, Bo; Shapiro, Stephen L.; … - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 655-674
Persistent link: https://www.econbiz.de/10011641175
Cover Image
Consumer communities do well, but will they do good? : a study of participation in distributed computing projects
Thompson, Scott A.; Kim, Molan; Loveland, James M.; … - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 32-43
Persistent link: https://www.econbiz.de/10011658341
Cover Image
A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Martin, … - In: Journal of business research : JBR 68 (2015) 5, pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
Cover Image
Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Lee, Byung-Kwan; Suh, Taewon; Sierra, Jeremy J. - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012179098
Cover Image
Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng; Hou, Jian-Ren - In: Journal of electronic commerce research : JECR 18 (2017) 3, pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
Cover Image
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri; Park, Yookyung; Lee, Youseok; Park, Kiwan - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Cover Image
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378
Persistent link: https://www.econbiz.de/10014495536