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~subject:"Social Web"
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Social Web
preferences
790
Consumer behaviour
577
Konsumentenverhalten
570
Preferences
460
Viral marketing
350
Virales Marketing
347
Word-of-mouth
261
Memory
257
Präferenztheorie
228
Theory of preferences
217
word-of-mouth
213
memory
196
Experiment
193
consumer choice
191
Theorie
155
Consumer choice
146
Theory
141
Beziehungsmarketing
122
Relationship marketing
122
Customer satisfaction
113
Social web
112
Brand image
108
Kundenzufriedenheit
108
Markenimage
106
Brand management
96
Markenführung
96
Service quality
88
Dienstleistungsqualität
84
Internet marketing
81
Online-Marketing
78
Entscheidung
71
Decision
70
Verhaltensökonomik
66
Satisfaction
64
Behavioral economics
63
Brand
60
Markenartikel
57
Vertrauen
54
Confidence
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English
112
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Buttle, Francis A.
3
Groeger, Lars
3
Chen, Yu-Jen
2
Lee, Seonjeong
2
Loureiro, Sandra Maria Correia
2
Abendroth, Lisa J.
1
Abu-Shanab, Emad
1
Acikgoz, Fulya
1
Adomavicius, Gediminas
1
Akrout, Houcine
1
Aksehirli, Zeynep
1
Al-Dwairi, Radwan
1
Alexandrov, Aliosha
1
Alguezaui, Salma
1
Amelia, Maria Veronica
1
Andreu, Luisa
1
Animesh, Animesh
1
Aras, Ajit
1
Arora, Amit
1
Arora, Anshu
1
Babakus, Emin
1
Babutsidze, Zakaria
1
Balaji, M. S.
1
Balboni, Bernardo
1
Bart, Yakov
1
Bell, Simon J.
1
Ben Mrad, Selima
1
Beyari, Hasan
1
Bigné Alcañiz, J. Enrique
1
Blasco-López, Ma Francisca
1
Bond, Samuel D.
1
Bonsón-Fernández, Rocío
1
Bowen, Melanie
1
Breazeale, Mike
1
Broderick, Amanda J.
1
Brown McCabe, Deborah
1
Brunel, Frédéric F.
1
Brusch, Ines
1
Byun, Kate Jeonghee
1
Cadario, Romain
1
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Journal of marketing communications
5
The journal of product & brand management
4
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Management information systems : mis quarterly
3
Marketing letters : a journal of research in marketing
3
Tourism management : research, policies, practice
3
Administrative Sciences : open access journal
2
Electronic commerce research
2
Information systems research : ISR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Psychology & marketing
2
The marketing review
2
Applied economics letters
1
Arts and the market
1
Data science and service research discussion paper
1
Discussion papers / CEPR
1
Electronic commerce research and applications
1
European journal of marketing
1
European research on management and business economics
1
Ifo Beiträge zur Wirtschaftsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information for efficient decision making : big data, blockchain and relevance
1
Information systems and e-business management : ISeB
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of cross cultural management
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of electronic trade
1
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ECONIS (ZBW)
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1
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
2
The sales velocity effect on retailing
Ho, Edward
;
Kowatsch, Tobias
;
Ilic, Alexander
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10010470968
Saved in:
3
Cultural
memory
and the heritagisation of a music consumption community
O'Reilly, Daragh
;
Doherty, Kathy
;
Carnegie, Elizabeth
; …
- In:
Arts and the market
7
(
2017
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10011815159
Saved in:
4
Digital borders, location recognition, and experience attribution within a digital geography
Dunn, Brian Kimball
;
Ramasubbu, Narayan
;
Galletta, F. Dennis
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 418-449
Persistent link: https://www.econbiz.de/10012198586
Saved in:
5
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
6
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
7
Viral marketing : more than the online version of word-of-mouth?
Ketelaar, Paul Edwin
;
Schaerlaekens, Bart
- In:
Journal of euromarketing
24
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011288757
Saved in:
8
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
9
The effects of message directivity of social networking service wor-of-mouth and brand knowledge levels on accessibility and dignosticity
Lee, Minho
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 199-207
Persistent link: https://www.econbiz.de/10011316774
Saved in:
10
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
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