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Marketing to the mature learner : exploring the role of web communications
Durkin, Mark; Filbey, Leanna; McCartan-Quinn, Danielle - In: The service industries journal 34 (2014) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10010257804
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Tweet me cruel : perspectives on battling digital marketing myopia
Durkin, Mark - In: The marketing review 13 (2013) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10010247026
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Exploring social media adoption in small to medium-sized enterprises in Ireland
Durkin, Mark; McGowan, Pauric; McKeown, Niall - In: Journal of small business and enterprise development 20 (2013) 4, pp. 716-734
Persistent link: https://www.econbiz.de/10010230791
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Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
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On the potential for Twitter to add value in retail bank relationships
Murray, Lisa; Durkin, Mark; Worthington, Steve; Clark, … - In: Journal of financial services marketing : JFSM 19 (2014) 4, pp. 277-290
Persistent link: https://www.econbiz.de/10010497731
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Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629
Persistent link: https://www.econbiz.de/10014631364