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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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Product placements in social settings : the impact of coviewing on the recall of placed brands
Coker, Kesha K.; Altobello, Suzanne A. - In: Journal of business research : JBR 87 (2018), pp. 128-136
Persistent link: https://www.econbiz.de/10011866560
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The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011639164