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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida - In: Leveraging computer-mediated marketing environments, (pp. 143-172). 2019
Persistent link: https://www.econbiz.de/10011971314
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How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui; Wang, Yen-Yao; Wang, Tawei; Kao, Ta Wei - In: Industrial marketing management : the international … 86 (2020), pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
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Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
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Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
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Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika; Ahuja, Vandana - In: International journal of management practice : IJMP 16 (2023) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
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Social media marketing efforts of luxury brands on Instagram
Vinerean, Simona; Opreana, Alin - In: Expert journal of marketing 7 (2019) 2, pp. 144-152
Persistent link: https://www.econbiz.de/10012217318
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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa; Lodhi, Suleman Aziz; Sabbir, Rizwan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini; Cedrola, Elena - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 91-116). 2023
Persistent link: https://www.econbiz.de/10013542134