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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
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Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
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Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew; Baker, Thomas A., III.; Du, Hui - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
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No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa; Armstrong, Cole; Blaszka, Matthew - In: Sport management review 25 (2022) 3, pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022
Persistent link: https://www.econbiz.de/10014311258
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Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective
Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11
, contributing, and creating activities) on sports teams' brand equity. Data for the study were obtained from 347 respondents who … followed their favourite sports teams on SNS. Partial least squares structural equation modeling (PLS-SEM) was used to analyse … the empirical data. The findings reveal that the SNS gratification needs of football fans influence their customer …
Persistent link: https://www.econbiz.de/10014476457
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Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.; Brownlee, Eric A. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
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Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat; Schuv-Ami, Avichai - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
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Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew; Ward, Rose Marie; Heere, Bob - In: Sport management review 21 (2018) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
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Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 530-545
Persistent link: https://www.econbiz.de/10012145793