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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
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Whose voice is heard? : the influence of user-generated versus company-generated content on consumer scepticism towards CSR
Dunn, Katherine; Harness, David - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 886-915
Persistent link: https://www.econbiz.de/10012178449
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The impact of cause-related marketing on millennials' product attitudes and purchase intentions
Eastman, Jacqueline Kilsheimer; Smalley, K. Bryant; … - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 799-826
Persistent link: https://www.econbiz.de/10012179068
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Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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Unveiling everyday reflexivity tactics in a sustainable community
Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 227-239
Persistent link: https://www.econbiz.de/10011750534
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The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo; Yoon, Hye Jin; O'Donnell, Nicole H. - In: Journal of business research : JBR 83 (2018), pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
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Consumer communities do well, but will they do good? : a study of participation in distributed computing projects
Thompson, Scott A.; Kim, Molan; Loveland, James M.; … - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 32-43
Persistent link: https://www.econbiz.de/10011658341
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"Do good and be "liked"" : CSR messages on social media during COVID-19 pandemic and consumer responses
Battocchio, Ava Francesca; Yang, Jing; Dong, Chuqing; … - In: Journal of current issues and research in advertising 45 (2024) 2, pp. 219-241
Persistent link: https://www.econbiz.de/10014574540
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How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung; Kim, Eojina - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 3, pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
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Perspectives, opportunities and tensions in ethical and sustainable luxury : introduction to the thematic symposium
Osburg, Victoria-Sophie; Davies, Iain; Yoganathan, Vignesh - In: Journal of business ethics : JBE 169 (2021) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10012436720