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Social customer relationship management (Social-CRM) in the era of Web 4.0

Ammari, Nedra Bahri (ed.) - 2022

"This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"--

Persistent link: https://www.econbiz.de/10012792751

Acceptance and usage of technology through the digital user experience

Ammari, Nedra Bahri (ed.); Ben Yahia, Imene (ed.) - 2022

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Factors influencing information-sharing behaviors in social networking sites

Sukhu, Anupama; Zhang, Tingting Christina; Bilgihan, Anil - In: Services marketing quarterly 36 (2015) 4, pp. 317-334

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Consumer perception of knowledge-sharing in travel-related online social networks

Bilgihan, Anil; Barreda, Albert; Okumus, Fevzi; Nusair, … - In: Tourism management : research, policies, practice 52 (2016), pp. 287-296

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The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks

Barreda, Albert A.; Bilgihan, Anil; Kageyama, Yoshimasa - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 16-36

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Generation Y's dining information seeking and sharing behavior on social networking sites : an exploratory study

Bilgihan, Anil; Peng, Cheng; Kandampully, Jay - In: International journal of contemporary hospitality management 26 (2014) 3, pp. 349-366

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Developing a brand structure pyramid model for travel-related online social networks

Barreda, Albert; Nusair, Khaldoon; Bilgihan, Anil; … - In: Tourism review : the official journal of the AIEST 68 (2013) 4, pp. 49-70

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Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

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Towards a unified customer experience in online shopping environments : antecedents and outcomes

Bilgihan, Anil; Kandampully, Jay; Zhang, Tingting Christina - In: International journal of quality and service sciences 8 (2016) 1, pp. 102-119

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Why travellers share information online : a model of trust, innovativeness and loyalty in Generation Y travellers

Sukhu, Anupama; Bilgihan, Anil - In: International journal of services, economics and management 6 (2014) 2, pp. 115-131

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