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Social Web
Konsumentenverhalten
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Consumer behaviour
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25,164
Theorie
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Brem, Alexander
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Seo, Yuri
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Thaichon, Park
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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1
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Journal of business research : JBR
256
Journal of retailing and consumer services
183
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
Technological forecasting & social change : an international journal
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
57
Journal of internet commerce
54
Journal of marketing communications
54
Psychology & marketing
52
International journal of electronic marketing and retailing : IJEMR
49
The journal of brand management : an international journal
49
International journal of advertising : the review of marketing communications
48
Journal of management information systems : JMIS
45
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of hospitality management
42
International journal of consumer studies
40
Journal of strategic marketing
40
Journal of electronic commerce research : JECR
39
Electronic commerce research
38
Journal of marketing
38
Tourism management : research, policies, practice
38
Information systems research : ISR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
35
International journal of business information systems : IJBIS
35
International journal of electronic commerce : IJEC
35
International journal of technology marketing : IJTMkt
35
Journal of travel and tourism marketing
34
Journal of marketing management : MM
33
Marketing intelligence & planning
33
Asia Pacific journal of marketing and logistics
31
Business horizons
31
SpringerLink / Bücher
30
Journal of fashion marketing and management
28
Journal of hospitality marketing & management
28
Journal of the Academy of Marketing Science
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
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ECONIS (ZBW)
6,157
EconStor
3
OLC EcoSci
1
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1
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
2
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
3
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
8
Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
Saved in:
9
Building user engagement to mhealth apps from a learning perspective : relationships among functional, emotional and social drivers of user value
Santos Vijande, María Leticia
;
Gómez, Mar
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209713
Saved in:
10
Impact of user participation behavior and participation
emotion
on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
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