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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
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Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou; Seifried, Chad - In: Journal of business research : JBR 162 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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User producer interaction in context
Nahuis, Roel; Moors, Ellen H. M.; Smits, Ruud - In: Technological forecasting & social change : an … 79 (2012) 6, pp. 1121-1134
Persistent link: https://www.econbiz.de/10009617911
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Co-creation and the factors that influence a consumer's willingness to co-create value
Boadi, Portia Opoku; Liu, Yijun; Karikari, Ama Foriwaa; … - In: International journal of e-business research : an … 16 (2020) 2, pp. 17-31
Persistent link: https://www.econbiz.de/10012302675
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A test of two models of value creation in virtual communities
Porter, Constance Elise; Devaraj, Sarv; Sun, Daewon - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
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Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis; Ebrahimi, Pejman - In: European journal of international management : EJIM 16 (2021) 3, pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
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Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation
Sohail, M. Sadiq - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 226-246
Persistent link: https://www.econbiz.de/10012257949