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Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai; Olsen, Svein O. - In: Journal of marketing communications 21 (2015) 2, pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
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Self-congruity, social value, and the use of virtual social networks by generation Y travelers
Luna-Cortés, Gonzalo; López-Bonilla, Jesús Manuel; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 398-410
Persistent link: https://www.econbiz.de/10011983268
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Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.; Keeling, Kathleen Anne; … - In: European journal of marketing 57 (2023) 5, pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
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Why people participate actively in virtual communities?
Liao, Yichen; Deng, Cuini - In: International journal of Chinese culture and management … 3 (2013) 3, pp. 242-253
Persistent link: https://www.econbiz.de/10009791528
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Motivational antecedents, constituents, and consequents of virtual community identity
Dholakia, Utpal M.; Bagozzi, Richard P. - In: Virtual and collaborative teams : process, …, (pp. 253-268). 2004
Persistent link: https://www.econbiz.de/10002096036
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Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee; Kwon, Wi-suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
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Putting the "self" in selfies : how narcissism, envy and self-promotion motivate sharing of travel photos through social media
Taylor, David - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10012289259
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Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn; Kowalczyk, Christine M.; Stowers, … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
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Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying; Liao, Junyun; Chen, Jiawen; Hu, Yanghong; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
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The psychological and motivational aspects of restaurant experience sharing behavior on social networking sites
Kim, DongHee; Jang, Soocheong - In: Service business 13 (2019) 1, pp. 25-49
Persistent link: https://www.econbiz.de/10011965798