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Social Web
Consumer behaviour
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80,685
Brand management
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17,268
Brand image
11,174
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11,060
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5,045
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3,867
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3,702
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Filieri, Raffaele
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Hollebeek, Linda D.
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Ozuem, Wilson
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11
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9
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8
Chan-Olmsted, Sylvia M.
7
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1
Markendialog <13, 2009, Berlin>
1
Media Economics Institut / Köln
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Journal of business research : JBR
254
Journal of retailing and consumer services
175
International journal of internet marketing and advertising : IJIMA
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
65
Technological forecasting & social change : an international journal
64
The journal of brand management : an international journal
64
International journal of hospitality management
59
Journal of marketing communications
55
Journal of promotion management : innovations in planning and applied research
55
Tourism management : research, policies, practice
52
International journal of advertising : the review of marketing communications
51
Psychology & marketing
51
Journal of internet commerce
48
International journal of electronic marketing and retailing : IJEMR
45
Journal of marketing management : MM
42
International journal of consumer studies
41
International journal of technology marketing : IJTMkt
39
Marketing intelligence & planning
39
Journal of electronic commerce research : JECR
38
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of management information systems : JMIS
37
Journal of travel and tourism marketing
37
Cogent business & management
36
International journal of contemporary hospitality management
35
Information systems research : ISR
34
SpringerLink / Bücher
34
Electronic commerce research
32
International journal of business information systems : IJBIS
32
Asia Pacific journal of marketing and logistics
30
Journal of fashion marketing and management
30
Journal of hospitality marketing & management
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Young consumers : insight and ideas for responsible marketers
30
International journal of electronic commerce : IJEC
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Business horizons
28
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ECONIS (ZBW)
5,799
EconStor
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OLC EcoSci
1
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1
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
2
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
3
The joint effects of need for status and mental imagery perspective on luxury hospitality consumption in China
Mou, Xinhai
;
Gao, Yixing
;
Yang, Wan
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 1050-1060
Persistent link: https://www.econbiz.de/10012179529
Saved in:
4
When positive reviews on social networking sites backfire : the role of social comparison and malicious envy
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
;
Tu, Rungting
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10012423260
Saved in:
5
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
6
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
7
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
8
The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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