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Social Web
Strategisches Management
40,266
Strategic management
33,996
Brand management
17,196
Markenführung
17,195
Consumer behaviour
7,896
Konsumentenverhalten
7,896
Markenimage
7,220
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7,078
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5,068
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5,014
Deutschland
4,320
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3,896
Unternehmenserfolg
3,609
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3,433
Relationship marketing
3,189
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3,185
USA
2,934
Organizational change
2,928
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2,879
United States
2,786
Multinationales Unternehmen
2,670
Marketingmanagement
2,523
Innovationsmanagement
2,502
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2,474
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2,464
Innovation
2,438
Innovation management
2,308
Management
2,259
KMU
2,222
SME
2,213
Strategische Planung
2,098
Marketing
2,087
Social web
2,056
Corporate Social Responsibility
1,954
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1,920
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Loureiro, Sandra Maria Correia
12
Martínez-López, Francisco J.
12
Gázquez-Abad, Juan Carlos
11
Cova, Bernard
10
Hajli, Nick
10
Veloutsou, Cleopatra
10
Rita, Paulo
9
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Fernandes, Teresa
5
Harrigan, Paul
5
Haverila, Matti
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Naraine, Michael L.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Ryan, Damian
5
Schivinski, Bruno
5
Smit, Edith G.
5
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Springer Fachmedien Wiesbaden
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Springer International Publishing
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Gesellschaft zur Erforschung des Markenwesens
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Technische Hochschule Köln
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
105
The journal of brand management : an international journal
56
The journal of product & brand management
56
International journal of internet marketing and advertising : IJIMA
53
Journal of retailing and consumer services
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
SpringerLink / Bücher
23
Business horizons
21
Journal of marketing communications
21
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Springer eBook Collection
16
European Sport management quarterly : ESMQ
15
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Technological forecasting & social change : an international journal
14
Cogent business & management
13
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Psychology & marketing
13
Asia Pacific journal of marketing and logistics
12
International journal of sport management and marketing : IJSMM
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Sport management review
11
Springer Proceedings in Business and Economics
11
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
International journal of sports marketing & sponsorship
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
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ECONIS (ZBW)
2,056
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1
Aligning governance, brand governance and social media strategies for improved organizational performance : a qualitative comparative analysis of national sport organizations
Lefebvre, Arthur
;
Parent, Milena M.
;
Taks, Marijke
; …
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014451220
Saved in:
2
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
3
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
4
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
5
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
6
Brand governance practices in Canadian national sport organizations : an exploratory study
Taks, Marijke
;
Séguin, Benoit
;
Naraine, Michael L.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012256467
Saved in:
7
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
8
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
9
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
10
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
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