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Embedding eWOM into efficiency...
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Social Web
Efficiency
18,407
Effizienz
15,799
Krankenhaus
13,467
Online-Marketing
13,279
Internet marketing
13,163
Hospital
12,231
Technical efficiency
11,857
Technische Effizienz
11,640
Theorie
9,817
Theory
9,706
Data envelopment analysis
9,496
Data-Envelopment-Analyse
8,770
Consumer behaviour
7,497
Konsumentenverhalten
7,488
Social web
7,177
Hotel industry
6,636
Hotellerie
6,547
efficiency
5,176
Performance
5,095
Viral marketing
4,935
Virales Marketing
4,915
performance
4,512
Deutschland
4,434
USA
4,360
United States
4,227
Productivity
3,969
Germany
3,928
Produktivität
3,769
Unternehmenserfolg
3,521
Firm performance
3,501
Service quality
3,279
Bank
3,278
Dienstleistungsqualität
3,277
Health care
3,233
Gesundheitsversorgung
3,214
Beziehungsmarketing
2,945
Relationship marketing
2,941
Schätzung
2,601
Gesundheitswesen
2,586
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1,322
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143
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69
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373
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Law, Chun Hung Roberts
22
Dwivedi, Yogesh Kumar
17
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
15
Harrigan, Paul
14
Rita, Paulo
14
Stephen, Andrew T.
14
Hajli, Nick
13
Ozuem, Wilson
13
Bigné Alcañiz, J. Enrique
12
Hennig-Thurau, Thorsten
12
Hollebeek, Linda D.
12
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Schweidel, David A.
12
Sabatini, Fabio
11
Tan, Yong
11
Bilgihan, Anil
10
Hinson, Robert
10
Kim, Juran
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Moe, Wendy W.
10
Scott, David Meerman
10
Seo, Yuri
10
Skiera, Bernd
10
Thaichon, Park
10
Ye, Qiang
10
Adeola, Ogechi
9
Choi, Yung Kyun
9
Haenlein, Michael
9
Hong, Yili
9
Liang, Sai
9
Pitt, Leyland F.
9
Qiu, Liangfei
9
Schivinski, Bruno
9
Soutar, Geoffrey N.
9
Ahuja, Vandana
8
Alarcón-del-Amo, María-del-Carmen
8
Fogel, Joshua
8
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Springer Fachmedien Wiesbaden
23
IGI Global
13
National Bureau of Economic Research
6
Books on Demand GmbH <Norderstedt>
3
Friedrich-Schiller-Universität Jena
3
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Information Resources Management Association
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Universität Bremen
2
Universität Mannheim
2
Verlag Dr. Kovač
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
Center of Market Oriented Product and Production Management
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Erich-Schmidt-Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Journal of business research : JBR
234
International journal of internet marketing and advertising : IJIMA
130
Journal of retailing and consumer services
129
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
70
International journal of hospitality management
68
Journal of marketing communications
67
Technological forecasting & social change : an international journal
67
Tourism management : research, policies, practice
67
Information systems research : ISR
62
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of promotion management : innovations in planning and applied research
59
Journal of management information systems : JMIS
50
International journal of electronic marketing and retailing : IJEMR
49
The journal of product & brand management
49
Business horizons
48
Journal of internet commerce
45
Electronic commerce research
44
International journal of business information systems : IJBIS
44
Cogent business & management
42
International journal of technology marketing : IJTMkt
40
Marketing intelligence & planning
40
International journal of contemporary hospitality management
39
Journal of marketing management : MM
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
SpringerLink / Bücher
38
Journal of marketing
37
Psychology & marketing
37
The journal of brand management : an international journal
35
Journal of hospitality marketing & management
34
Springer eBook Collection
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
Journal of travel and tourism marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of electronic commerce research : JECR
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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ECONIS (ZBW)
7,177
EconStor
7
OLC EcoSci
1
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1
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1
Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo
Binbasioglu, Hulisi
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012251193
Saved in:
2
"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews
Magno, Francesca
;
Cassia, Fabio
;
Bruni, Attilio
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10011876212
Saved in:
3
The influence of online ratings and reviews on hotel booking consideration
Gavilan, Diana
;
Avello, Maria
;
Martinez-Navarro, Gema
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011813809
Saved in:
4
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
5
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
6
The marketing effectiveness of social media in the hotel industry : a comparison of Facebook and Twitter
Leung, Xi Y.
;
Bai, Billy
;
Stahura, Kurt A.
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10011282983
Saved in:
7
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
8
Hotel attribute
performance
,
eWOM
motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
9
Effects of managerial response on consumer
eWOM
and hotel
performance
: evidence from TripAdvisor
Xie, Karen L.
;
Zhang, Zili
;
Zhang, Ziqiong
;
Singh, Amrik
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
Saved in:
10
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
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