//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Promoting volunteer engagement...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
SME
14
KMU
13
United Kingdom
13
Brand management
12
Marketing
12
Markenführung
11
Relationship marketing
11
Großbritannien
10
Beziehungsmarketing
9
Consumer behaviour
9
Internet
8
Internet marketing
8
Knowledge management
8
Innovation
7
Social web
7
Brand image
6
Knowledge transfer
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Software industry
6
Wissensmanagement
6
Wissenstransfer
6
Brands
5
Business-to-business marketing
5
Electronic Commerce
5
Konsumentenverhalten
5
Place marketing
5
Softwareindustrie
5
Standortmarketing
5
Theorie
5
Theory
5
B-to-B-Marketing
4
Customer relations
4
E-commerce
4
Entrepreneurship
4
Entrepreneurship approach
4
Lieferantenmanagement
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Rowley, Jennifer
7
Dunne, Áine
2
Lawlor, Margaret-Anne
2
Cawsey, Timothy
1
Edmundson-Bird, David
1
Hanna, Sonya
1
Holliman, Geraint
1
Keegan, Brendan James
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
European journal of marketing : EJM
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Management decision : MD
1
Marketing intelligence & planning
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluation and decision making in social media marketing
Keegan, Brendan James
;
Rowley, Jennifer
- In:
Management decision : MD
55
(
2017
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10011627226
Saved in:
2
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
3
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine
;
Lawlor, Margaret-Anne
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
Saved in:
5
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
6
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
7
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->