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Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 586-607

Persistent link: https://www.econbiz.de/10010410173

Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289

Persistent link: https://www.econbiz.de/10008841372

Buechel, Eva; Berger, Jonah - 2011

Persistent link: https://www.econbiz.de/10009356635

Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102

Persistent link: https://www.econbiz.de/10011521917

Buechel, Eva C.; Berger, Jonah - In: Consumer psychology in a social media world, (pp. 3-22). 2016

Persistent link: https://www.econbiz.de/10011585773

Akpinar, Ezgi; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 2, pp. 318-330

Persistent link: https://www.econbiz.de/10011697382

Buechel, Eva C.; Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 40-55

Persistent link: https://www.econbiz.de/10011842170

Weingarten, Evan; Berger, Jonah - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 432-447

Persistent link: https://www.econbiz.de/10011738988

Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588

Persistent link: https://www.econbiz.de/10011743688

Berger, Jonah; Moe, Wendy W.; Schweidel, David A. - In: Journal of marketing 87 (2023) 5, pp. 793-809

Persistent link: https://www.econbiz.de/10014325449