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Social Web
Consumer behaviour
83,867
Konsumentenverhalten
81,418
Relationship marketing
26,460
Beziehungsmarketing
25,785
Service quality
21,819
Dienstleistungsqualität
21,068
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17,903
Customer satisfaction
15,568
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15,303
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13,985
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13,394
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8,767
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8,621
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8,569
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8,130
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7,719
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7,713
Brand image
7,312
Markenimage
7,263
Online-Handel
6,909
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6,888
Social web
6,142
Electronic Commerce
5,620
Online-Marketing
5,483
Internet marketing
5,461
E-commerce
5,391
Brand
4,668
Markenartikel
4,667
Marketingmanagement
4,358
Marketing management
4,316
Emotion
4,021
Werbewirkung
3,777
Experiment
3,757
Pricing strategy
3,740
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3,738
Advertising effects
3,737
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3,601
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3,584
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Filieri, Raffaele
19
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17
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16
Dwivedi, Yogesh Kumar
15
Harrigan, Paul
15
Hollebeek, Linda D.
15
Ozuem, Wilson
15
Agnihotri, Raj
14
Flavián Blanco, Carlos
14
Martínez-López, Francisco J.
14
Rita, Paulo
13
Hajli, Nick
12
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Ranfagni, Silvia
11
Füller, Johann
10
Itani, Omar S.
10
Lorenzo-Romero, Carlota
10
Seo, Yuri
10
Thaichon, Park
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Bigné Alcañiz, J. Enrique
9
Bilgihan, Anil
9
Constantinides, Efthymios
9
Dholakia, Utpal M.
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Rather, Raouf Ahmad
9
Schivinski, Bruno
9
Stephen, Andrew T.
9
Usman, Osly
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Conduit, Jodie
8
Dolan, Rebecca
8
Dolen, Willemijn M. van
8
Hazari, Sunil
8
Liang, Sai
8
Luo, Xueming
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3
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2
Edward Elgar Publishing
2
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2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
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2
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1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Erasmus Research Institute of Management
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
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1
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1
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1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
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Friedrich-Schiller-Universität Jena
1
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1
Galileo Press
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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Journal of business research : JBR
250
Journal of retailing and consumer services
201
International journal of internet marketing and advertising : IJIMA
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Technological forecasting & social change : an international journal
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
58
Journal of internet commerce
55
Journal of marketing communications
54
International journal of electronic marketing and retailing : IJEMR
52
International journal of hospitality management
51
Psychology & marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
48
International journal of advertising : the review of marketing communications
48
The journal of brand management : an international journal
44
Electronic commerce research
41
Journal of electronic commerce research : JECR
40
Journal of management information systems : JMIS
40
Marketing intelligence & planning
40
International journal of business information systems : IJBIS
39
International journal of consumer studies
39
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of strategic marketing
39
Information systems research : ISR
38
International journal of technology marketing : IJTMkt
37
Journal of marketing management : MM
37
Journal of travel and tourism marketing
36
Cogent business & management
35
Tourism management : research, policies, practice
35
International journal of electronic commerce : IJEC
34
Business horizons
30
Journal of hospitality marketing & management
30
Asia Pacific journal of marketing and logistics
29
Journal of fashion marketing and management
29
SpringerLink / Bücher
29
Young consumers : insight and ideas for responsible marketers
29
International journal of contemporary hospitality management
28
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ECONIS (ZBW)
6,142
EconStor
2
OLC EcoSci
1
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1
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10
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date (oldest first)
1
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
2
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
3
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
4
"Actions speak louder than words" : an impact of service recovery antecedents on customer delight in quick-service restaurants
Agnihotri, Durgesh
;
Kulshreshtha, Kushagra
;
Tripathi, Vikas
- In:
Asia-Pacific journal of business administration
14
(
2022
)
4
,
pp. 421-444
Persistent link: https://www.econbiz.de/10013536877
Saved in:
5
Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Souki, Gustavo Quiroga
;
Oliveira, Alessandro Silva de
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2255-2281
Persistent link: https://www.econbiz.de/10014457640
Saved in:
6
Online social shopping : the impact of attitude, customer information quality, effectiveness of information content and perceived social prescence
Daliri, Esmaeil
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 426-450
Persistent link: https://www.econbiz.de/10010492051
Saved in:
7
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
8
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
9
#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K.
;
Pelletier, Mark J.
;
Ford, …
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10011741259
Saved in:
10
Understanding the conceptualisation and strategies of service recovery processes in service organisations
Anwar, Sohail
- In:
International journal of services, economics and management
14
(
2023
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10014311637
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