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Social Web
Konsumentenverhalten
79,010
Consumer behaviour
78,578
Beziehungsmarketing
25,129
Relationship marketing
25,101
Theorie
19,878
Theory
19,512
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15,053
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14,778
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12,318
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12,264
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8,770
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7,970
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7,966
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7,760
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7,750
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7,214
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7,168
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7,058
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6,927
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6,827
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6,800
Germany
6,638
Dienstleistungsqualität
6,187
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6,175
Social web
5,922
Online-Handel
5,831
Online retailing
5,813
Experiment
5,297
Online-Marketing
5,156
Internet marketing
5,118
Electronic Commerce
4,641
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4,595
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4,510
E-commerce
4,483
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4,447
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4,429
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4,390
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Filieri, Raffaele
18
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16
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15
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14
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14
Martínez-López, Francisco J.
14
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13
Hollebeek, Linda D.
13
Ozuem, Wilson
13
Rita, Paulo
13
Agnihotri, Raj
12
Casaló, Luis V.
11
Law, Chun Hung Roberts
11
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Seo, Yuri
10
Thaichon, Park
10
Usman, Osly
10
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9
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9
Hennig-Thurau, Thorsten
9
Itani, Omar S.
9
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9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Ahuja, Vandana
8
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8
Conduit, Jodie
8
Constantinides, Efthymios
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Dolan, Rebecca
8
Ko, Eunju
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Michaelidou, Nina
8
Pantano, Eleonora
8
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8
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8
Tan, Yong
8
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8
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
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1
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1
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1
EduMedia-Fachtagung <6, 2010, Salzburg>
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
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1
Galileo Press
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
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1
International Association for the Study of Insurance Economics
1
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1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Journal of business research : JBR
245
Journal of retailing and consumer services
179
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Technological forecasting & social change : an international journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
56
Journal of marketing communications
54
Journal of internet commerce
53
Psychology & marketing
50
International journal of electronic marketing and retailing : IJEMR
48
International journal of advertising : the review of marketing communications
46
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of electronic commerce research : JECR
40
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of strategic marketing
39
Journal of management information systems : JMIS
38
Electronic commerce research
37
International journal of hospitality management
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
36
Information systems research : ISR
36
International journal of business information systems : IJBIS
36
International journal of technology marketing : IJTMkt
35
Journal of marketing
35
International journal of electronic commerce : IJEC
33
Journal of marketing management : MM
33
Journal of travel and tourism marketing
32
Marketing intelligence & planning
32
Tourism management : research, policies, practice
32
Asia Pacific journal of marketing and logistics
31
Business horizons
30
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of fashion marketing and management
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of the Academy of Marketing Science
27
SpringerLink / Bücher
27
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ECONIS (ZBW)
5,922
EconStor
3
OLC EcoSci
1
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1
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1
Technology-enabled
learning
(TEL) : Youtube as a ubiquitious
learning
aid
Mady, Mohamed Ahmed
;
Baadel, Said
- In:
Journal of information & knowledge management : JIKM
19
(
2020
)
1
,
pp. 2040007-1-2040007-16
Persistent link: https://www.econbiz.de/10012292441
Saved in:
2
Learning
from and with customers with social media : a model for social customer
learning
Jussila, Jari J.
;
Kärkkäinen, Hannu
;
Leino, Maija
- In:
International journal of management, knowledge and …
1
(
2012
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10010341668
Saved in:
3
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #
learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
Saved in:
4
Assessing student engagement and learners' behaviour in collaborative
learning
Lyngdoh, Andrea Nicola
;
Neelam, Netra
;
Sheorey, Pratima Amol
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10012693532
Saved in:
5
Learning
value of video tutorials in online
learning
communities
Steils, Nadia
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10014275983
Saved in:
6
Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana
;
Agus, Anna Amalyah
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
Saved in:
7
The antecedents and consequences of the customer's attitude toward social media adoption : a meta-analytic approach
Liao, Ying Kai
;
Tuan Cong Dao
;
That Thi Pham
- In:
International journal of services and standards : IJSS
13
(
2023
)
3/4
,
pp. 160-194
Persistent link: https://www.econbiz.de/10014430198
Saved in:
8
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
9
Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Filieri, Raffaele
;
Alguezaui, Salma
;
McLeay, Fraser
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 174-185
Persistent link: https://www.econbiz.de/10011414943
Saved in:
10
The impacts of user experience on user loyalty based on O2O innovation platform
Pei, Yilei
;
Xue, Wanxin
;
Yang, Yong
;
Li, Dandan
;
Li, Yi
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
2
,
pp. 79-87
Persistent link: https://www.econbiz.de/10012036061
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