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Social Web
Consumer behaviour
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Ozuem, Wilson
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Law, Chun Hung Roberts
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Center of Market Oriented Product and Production Management
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DATAKONTEXT
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Journal of business research : JBR
252
Journal of retailing and consumer services
195
International journal of internet marketing and advertising : IJIMA
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
Technological forecasting & social change : an international journal
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
The journal of product & brand management
61
Journal of internet commerce
57
Journal of promotion management : innovations in planning and applied research
57
Journal of marketing communications
56
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
51
International journal of advertising : the review of marketing communications
48
International journal of business information systems : IJBIS
45
International journal of hospitality management
45
The journal of brand management : an international journal
43
Electronic commerce research
42
Journal of electronic commerce research : JECR
41
Journal of management information systems : JMIS
41
Journal of strategic marketing
40
Marketing intelligence & planning
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of consumer studies
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Information systems research : ISR
38
Journal of marketing
38
International journal of technology marketing : IJTMkt
37
International journal of electronic commerce : IJEC
36
Tourism management : research, policies, practice
36
Cogent business & management
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
35
Business horizons
30
Young consumers : insight and ideas for responsible marketers
30
Asia Pacific journal of marketing and logistics
29
Journal of fashion marketing and management
28
Journal of the Academy of Marketing Science
28
SpringerLink / Bücher
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
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ECONIS (ZBW)
6,470
EconStor
2
OLC EcoSci
1
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1
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1
The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value,
trust
and social identity
Bee Lian Song
;
Liew, Chee Yoong
;
Muthaloo Subramaniam
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10015064018
Saved in:
2
The role of
trust
and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
Saved in:
3
Trust
in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.
;
Paetz, Friederike
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
Saved in:
4
Trust
and digital privacy : willingness to disclose personal information to banking chatbot services
Lappeman, James
;
Marlie, Siddeeqah
;
Johnson, Tamryn
; …
- In:
Journal of financial services marketing
28
(
2023
)
2
,
pp. 337-357
Persistent link: https://www.econbiz.de/10014326884
Saved in:
5
Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir
;
Ishraq Jerin
;
Abu Bakar bin Abdul …
- In:
International journal of quality and innovation : IJQI
6
(
2022
)
2
,
pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
Saved in:
6
Determinants of
trust
on social networking sites and its impact on purchase intention through the mediation effect of customer experience
Sharma, Bhuvanesh Kumar
;
Jain, Pooja
;
Gautam, Omvir
; …
- In:
International journal of public sector performance …
13
(
2024
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10015071312
Saved in:
7
Enhancing customer
trust
in peer-to-peer accommodation : a "soft" strategy via social presence
Ye, Shun
;
Ying, Tianyu
;
Zhou, Lingqiang
;
Wang, Tianyi
- In:
International journal of hospitality management
79
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012012769
Saved in:
8
Antecedents of satisfaction with Facebook in the context of user involvement, privacy, and
trust
Sethna, Beheruz N.
;
Hazari, Sunil
;
Talpade, Salil
- In:
Journal of customer behaviour
20
(
2021
)
1/2
,
pp. 95-124
Persistent link: https://www.econbiz.de/10014424076
Saved in:
9
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Saved in:
10
Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Information systems and e-business management : ISeB
12
(
2014
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
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