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Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E. - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
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The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire; Gannon, Valerie; Kennedy, Aileen - In: Journal of customer behaviour 13 (2014) 4, pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
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Advertising Viewability in Online Branding Campaigns
Bounie, David - 2017
technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …
Persistent link: https://www.econbiz.de/10012956175
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Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest
Ramadhanti, Evie - 2019
Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this …. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … study is to acquire knowledge and test theories about Celebrity Endorser, Social Media, Advertising, YouTube Content and …
Persistent link: https://www.econbiz.de/10012895191
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This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang; Sen, Sandipan; Van Steenburg, Eric - In: Journal of consumer marketing 40 (2023) 4, pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang; Blanchflower, Tiffany M.; Lin, Chien-Wei - In: Journal of marketing theory and practice : JMTP 32 (2024) 1, pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875