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Social Web
Consumer behaviour
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Advertising
29
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28
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23
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23
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17
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Yoon, Sukki
9
Choi, Yung Kyun
6
Seo, Yuri
5
Baek, Tae Hyun
4
Van Esch, Patrick
3
Black, J. Stewart
2
Li, Xiaozhu
2
Errmann, Amy
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
14
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1
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
2
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
3
Digital advertising in the age of generative AI
Baek, Tae Hyun
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
Saved in:
4
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
5
Al-enabled biometrics in recruiting : insights from marketers for managers
Van Esch, Patrick
;
Black, J. Stewart
;
Franklin, Drew
; …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 225-234
Persistent link: https://www.econbiz.de/10012668433
Saved in:
6
Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Van Esch, Patrick
;
Mente, Margaret
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 266-273
Persistent link: https://www.econbiz.de/10011904431
Saved in:
7
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
Van Esch, Patrick
;
Black, J. Stewart
- In:
Business horizons
62
(
2019
)
6
,
pp. 729-739
Persistent link: https://www.econbiz.de/10012129190
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8
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
9
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
10
Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
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