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Audience members' goals of media use and processing of advertisements
Juntunen, Arja - 2001
Persistent link: https://www.econbiz.de/10001565737
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo; Buzeta, Cristian; Manzur, Enrique; … - In: Academia : revista Latinoamericana de administración 35 (2022) 3, pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
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Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry; Michelon, Aaron; Hartnett, Nicole; … - In: International journal of market research 65 (2023) 5, pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank - In: Journal of marketing communications 15 (2009) 2/3, pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.; Galak, Jeff - 2010
Persistent link: https://www.econbiz.de/10008798231
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"It's incredible - trust me" : exploring the role of celebrity athletes as marketers in online social networks
Hambrick, Marion E.; Mahoney, Tara Q. - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 161-179
Persistent link: https://www.econbiz.de/10009513384
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Tool for analyzing YouTube audience behavior in Indonesia
Indrawati; Herbawan, F. - In: Managing learning organization in industry 4.0 : …, (pp. 8-14). 2020
Persistent link: https://www.econbiz.de/10012259283
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Ökonomisches Potential und wettbewerbsrechtliche Grenzen des Influencer-Marketings in sozialen Medien
Schleife, Felix - 2019
Persistent link: https://www.econbiz.de/10014566202
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Total consumer time: A new approach to identifying digital gatekeepers
Gösser, Niklas; Gürer, Kaan; Haucap, Justus; Meyring, … - 2021
[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...
Persistent link: https://www.econbiz.de/10012604134