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Financial returns to firms' communication actions on firm-initiated social media : evidence from Facebook business pages

Chung, Sunghun; Animesh, Animesh; Han, Kunsoo; … - In: Information systems research : ISR 31 (2020) 1, pp. 258-285

Persistent link: https://www.econbiz.de/10012242482

Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media : Evidence from Facebook Business Pages

Chung, Sunghun - 2019

The primary goal of this study is to investigate the financial returns to firms' communication actions on a firm-initiated social media platform by focusing on Facebook Business pages. To this end, we conceptualize and quantify two types of firms' communication actions on social media: posts and...

Persistent link: https://www.econbiz.de/10012904859

Predicting firm market performance using the social media promoter score

Chung, Sunghun; Shin, Donghyuk; Park, Jooyoung - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 545-561

Persistent link: https://www.econbiz.de/10013454628

Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on Facebook event pages

Lee, Minwoo; Hong, Jung Hwa; Chung, Sunghun; Back, Ki-Joon - In: Journal of travel research : a quarterly publication of … 60 (2021) 3, pp. 670-686

Persistent link: https://www.econbiz.de/10012492358

Interdependence between online peer-to-peer lending and cryptocurrency markets and its effects on financial inclusion

Chung, Sunghun; Kim, Keongtae; Lee, Chul Ho; Oh, Wonseok - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1939-1957

Persistent link: https://www.econbiz.de/10014328522

Enhancing social media analysis with visual data analytics : a deep learning approach

Shin, Donghyuk; He, Shu; Lee, Gene Moo; Whinston, Andrew B. - In: MIS quarterly 44 (2020) 4, pp. 1459-1492

Persistent link: https://www.econbiz.de/10012403975

Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media

Oh, Hyelim; Animesh, Animesh; Pinsonneault, Alain - In: Management information systems : mis quarterly 40 (2016) 1, pp. 31-56

Persistent link: https://www.econbiz.de/10011447565