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Social Web
Consumer behaviour
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4,603
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Filieri, Raffaele
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15
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15
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14
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14
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Stephen, Andrew T.
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12
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10
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10
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9
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9
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8
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8
Thaichon, Park
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8
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7
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7
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7
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Springer Fachmedien Wiesbaden
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IGI Global
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
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AMA Winter Academic Conference <2023, Online>
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2
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2
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Center of Market Oriented Product and Production Management
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1
ENTER <22., 2015, Lugano>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
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Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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ICORIA <16., 2017, Gent>
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1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
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Journal of business research : JBR
255
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Technological forecasting & social change : an international journal
66
The journal of product & brand management
64
The journal of brand management : an international journal
58
Journal of promotion management : innovations in planning and applied research
57
Journal of marketing communications
54
International journal of advertising : the review of marketing communications
51
Journal of internet commerce
48
International journal of electronic marketing and retailing : IJEMR
46
Psychology & marketing
46
International journal of consumer studies
41
Journal of marketing management : MM
41
Marketing intelligence & planning
40
Tourism management : research, policies, practice
40
Journal of electronic commerce research : JECR
38
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
SpringerLink / Bücher
38
International journal of technology marketing : IJTMkt
37
Journal of management information systems : JMIS
37
Cogent business & management
36
Information systems research : ISR
34
Electronic commerce research
32
International journal of business information systems : IJBIS
32
Asia Pacific journal of marketing and logistics
31
International journal of hospitality management
31
Journal of fashion marketing and management
31
Journal of travel and tourism marketing
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Young consumers : insight and ideas for responsible marketers
30
Business horizons
29
International journal of electronic commerce : IJEC
28
International journal of contemporary hospitality management
27
Journal of the Academy of Marketing Science
27
Springer eBook Collection
27
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ECONIS (ZBW)
5,804
EconStor
5
OLC EcoSci
1
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1
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
2
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
5
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
6
Evidence on Expectations of Luxury vs Nonluxury Consumers on Facebook Luxury Brand Pages
Deprince, Elodie
-
2019
incorporated social media into their
marketing
strategies. Today, the majority of brands are present in social media. This raise …
Persistent link: https://www.econbiz.de/10012862124
Saved in:
7
The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
Saved in:
8
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
"Fame and Envy 2.0" in luxury fashion influencer
marketing
on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus
;
Muqaddam, Aziz
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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