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The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
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Consumers' response towards marketing through social networking sites in India
Mishra, Sita - In: International journal of Indian culture and business … 4 (2011) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10009377158
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375425
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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Analysing Indian consumers' online shopping and pruchasing behaviour
Narula, Sandeep - In: Manthan : journal of commerce and management 2 (2015) 2, pp. 14-49
Persistent link: https://www.econbiz.de/10011551506
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Web content analysis of online grocery shopping web sites in India
Banerjee, Arindam; Banerjee, Tanushri - 2016
Persistent link: https://www.econbiz.de/10011471182
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Is it really making an impact? : examining the effect of social media marketing participation benefits on perceived value and behavioural intention ; evidences form India
Maggon, Mohita; Chaudhry, Harish - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 189-206
Persistent link: https://www.econbiz.de/10011541330
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454
Persistent link: https://www.econbiz.de/10011448122