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Social Web
Consumer behaviour
81,986
Konsumentenverhalten
79,506
Service quality
21,440
Dienstleistungsqualität
20,689
Customer satisfaction
15,265
Kundenzufriedenheit
13,679
Relationship marketing
12,129
Beziehungsmarketing
12,048
Cognition
11,533
Kognition
11,476
Theorie
11,473
Theory
11,244
Brand management
7,653
Markenführung
7,605
Brand image
6,839
USA
6,804
Markenimage
6,791
United States
6,502
Online-Handel
5,788
Online retailing
5,773
Deutschland
5,644
Germany
5,275
Social web
4,919
Experiment
4,643
Online-Marketing
4,536
Internet marketing
4,527
Einzelhandel
4,405
Retail trade
4,365
Brand
4,276
Emotion
4,274
Markenartikel
4,262
Electronic Commerce
3,999
E-commerce
3,878
Werbewirkung
3,630
Advertising effects
3,592
Verbraucherverhalten
3,571
Advertising
3,061
Vertrauen
3,024
Confidence
3,007
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17
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Ranfagni, Silvia
11
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Ozuem, Wilson
10
Bigné Alcañiz, J. Enrique
9
Füller, Johann
9
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Schivinski, Bruno
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Hajli, Nick
8
Liang, Sai
8
Luo, Xueming
8
Rather, Raouf Ahmad
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Ruiz Mafe, Carla
7
Ruyter, Ko de
7
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12
IGI Global
6
American Marketing Association
3
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2
Information Resources Management Association
2
National Bureau of Economic Research
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edition Virgines e.K.
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
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Journal of business research : JBR
219
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Technological forecasting & social change : an international journal
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
The journal of product & brand management
56
Journal of internet commerce
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Psychology & marketing
43
International journal of hospitality management
40
Journal of management information systems : JMIS
40
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
39
Journal of marketing management : MM
35
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Information systems research : ISR
33
Electronic commerce research
32
Journal of travel and tourism marketing
31
Tourism management : research, policies, practice
31
Journal of marketing
30
International journal of electronic commerce : IJEC
29
International journal of technology marketing : IJTMkt
29
International journal of business information systems : IJBIS
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
Journal of fashion marketing and management
27
International journal of contemporary hospitality management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of hospitality marketing & management
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
4,919
EconStor
2
OLC EcoSci
1
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date (oldest first)
1
Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir
;
Ishraq Jerin
;
Abu Bakar bin Abdul …
- In:
International journal of quality and innovation : IJQI
6
(
2022
)
2
,
pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
Saved in:
2
Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation
Lv, Haixia
;
Yu, Guang
;
Wu, Gang
- In:
International journal of information technology and …
17
(
2018
)
3
,
pp. 170-183
Persistent link: https://www.econbiz.de/10011896613
Saved in:
3
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
Saved in:
4
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
5
Positive customer churn : an application to online dating
Dechant, Andrea
;
Spann, Martin
;
Becker, Jan U.
- In:
Journal of service research
22
(
2019
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012005779
Saved in:
6
Does customer satisfaction exist in purchasing and usage of electronic home appliances in Bangladesh through interaction effects of social media?
Md Uzir Hossain Uzir
;
Abu Bakar bin Abdul Hamid
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
1
,
pp. 113-137
Persistent link: https://www.econbiz.de/10012506639
Saved in:
7
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
8
Determining the reliability and validity of online reputation databases for lodging : Booking.com, TripAdvisor, and HolidayCheck
Rodríguez-Díaz, Manuel
;
Espino Rodríguez, Toms F.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 261-274
Persistent link: https://www.econbiz.de/10011912209
Saved in:
9
Do word-of-mouth and quality have the same influence in choosing a doctor online? : a study from elaboration likelihood model perspective
Wu, Juhua
;
Chen, Wanqi
;
Tao, Lei
;
Liu, Qian
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014535209
Saved in:
10
Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping : the reciprocating role of participation
Yang, Kiseol
;
Li, Xiaoshu
;
Kim, HaeJung
;
Kim, Young Hoon
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 1-9
Persistent link: https://www.econbiz.de/10010528668
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