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Social Web
Gamification
428
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169
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149
gamification
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140
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139
thematic analysis
99
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Journal of business research : JBR
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Journal of management information systems : JMIS
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Journal of global information management
3
Tourism management : research, policies, practice
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of organizational computing and electronic commerce
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Journal of promotion management : innovations in planning and applied research
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Business horizons
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Digital influence on consumer habits : marketing challenges and opportunities
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Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät / Wirtschaftswissenschaftliche Fakultät, Universität Hannover : Hannover economic papers (HEP)
1
Ekonomske teme
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Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
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International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
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International journal of learning and change : IJLC
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of internet commerce
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ECONIS (ZBW)
77
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1
A stage to engage : social media use and corporate reputation
Dijkmans, Corné
;
Kerkhof, Peter
;
Beukeboom, Camiel J.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 58-67
Persistent link: https://www.econbiz.de/10010499499
Saved in:
2
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
3
Stuck online : when online engagement gets in the way of offline sales
Bar-Gill, Sagit
;
Reichman, Shachar
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 755-788
Persistent link: https://www.econbiz.de/10012631381
Saved in:
4
How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
Saved in:
5
Political party's fan page posts and online engagement on Facebook
Kaur, Manpreet
;
Verma, Rajesh
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10012598980
Saved in:
6
Online engagement and persistent reactions to social causes : the black-owned business attribute
Liu, Xianwei
;
Han, Meini
;
Nicolau, Juan Luis
;
Li, Chunhong
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013194491
Saved in:
7
Forum size and content contribution per person : a field experiment
Baek, Jiye
;
Shore, Jesse
- In:
Management science : journal of the Institute for …
66
(
2020
)
12
,
pp. 5906-5924
Persistent link: https://www.econbiz.de/10012391465
Saved in:
8
The gender bias tug-of-war in a co-creation community : core-periphery tension on Wikipedia
Young, Amber G.
;
Wigdor, Ariel D.
;
Kane, Gerald C.
- In:
Journal of management information systems : JMIS
37
(
2020
)
4
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012414516
Saved in:
9
Destination authenticity as a trigger of tourists' online engagement on social media
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1238-1252
Persistent link: https://www.econbiz.de/10012268371
Saved in:
10
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
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