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Social Web
Consumer behaviour
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India
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Indian journal of economics & business : IJEB
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ECONIS (ZBW)
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"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Yadav, Neha
;
Chikhalkar, Rekha D.
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10011873797
Saved in:
2
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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3
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
4
"How I think, Who I am"-role of social media influencers (SMIs) as change agents
Paul, Justin
;
Jagani, Khyati
;
Yadav, Neha
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014633916
Saved in:
5
The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Saha, Mahasweta
;
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
29
(
2022
)
2
,
pp. 138-163
Persistent link: https://www.econbiz.de/10013387109
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