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"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Yadav, Neha; Chikhalkar, Rekha D. - In: Indian journal of economics & business : IJEB 16 (2017) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10011873797
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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"How I think, Who I am"-role of social media influencers (SMIs) as change agents
Paul, Justin; Jagani, Khyati; Yadav, Neha - In: Journal of consumer behaviour 23 (2024) 4, pp. 1900-1916
Persistent link: https://www.econbiz.de/10014633916
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The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Saha, Mahasweta; Verma, Sanjeev - In: South Asian journal of management : SAJM 29 (2022) 2, pp. 138-163
Persistent link: https://www.econbiz.de/10013387109