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Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league

Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10012990313

Batting outside the field : examining e-engagement behaviors of IPL fans

Pandey, Jatin; Hassan, Yusuf - In: Journal of global information management 30 (2022) 5, pp. 1-17

Persistent link: https://www.econbiz.de/10012799490

When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels

Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357

Persistent link: https://www.econbiz.de/10013271112

Exploring the relationship between sport fan identification and addiction to digital sports media

Clark, John S.; Maher, Jill K. - In: Journal of electronic commerce in organizations : the … 14 (2016) 4, pp. 1-12

Persistent link: https://www.econbiz.de/10011591081

Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization

Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 530-545

Persistent link: https://www.econbiz.de/10012145793

Fan networks in women's sport : an egocentric analysis of social fans and IsoFans

Katz, Matthew; Melton, E. Nicole; Isard, Risa F.; Agha, Nola - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 166-180

Persistent link: https://www.econbiz.de/10014635125

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

, contributing, and creating activities) on sports teams' brand equity. Data for the study were obtained from 347 respondents who … followed their favourite sports teams on SNS. Partial least squares structural equation modeling (PLS-SEM) was used to analyse … engagement behaviour. Also, customer engagement behaviour, that is, consuming and contributing activities, influences sports …

Persistent link: https://www.econbiz.de/10014476457

Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations

Schlimm, Joern; Breuer, Christoph - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 928-949

Persistent link: https://www.econbiz.de/10014430857

Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification

Lin, Yi-Hsiu; Chen, Chen-Yueh; Chou, Ya-Lun; Yeh, Chia-Jun - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 207-226

Persistent link: https://www.econbiz.de/10014282744

A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM

Kim, Amy Chan Hyung; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 437-461

Persistent link: https://www.econbiz.de/10013369907

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