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How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach

Bigné Alcañiz, J. Enrique; Simonetti, Aline; Ruiz … - In: Journal of business research : JBR 123 (2021), pp. 279-288

Persistent link: https://www.econbiz.de/10012430510

Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures

Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226

Persistent link: https://www.econbiz.de/10012796087

What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations

Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; Cuenca, … - In: Journal of destination marketing & management 20 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012588607

Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?

Martínez-Navarro, Jesús; Bigné Alcañiz, J. Enrique - In: International journal of advertising : the review of … 41 (2022) 4, pp. 623-654

Persistent link: https://www.econbiz.de/10013209384

Virtual and augmented reality : advancing research in consumer marketing

Wedel, Michel; Bigné Alcañiz, J. Enrique; Zhang, Jie - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 443-465

Persistent link: https://www.econbiz.de/10012494688

Developing a blog trust scale via an international Delphi panel

Sánchez-Villar, Juan; Bigné Alcañiz, J. Enrique - In: European research on management and business economics 26 (2020) 3, pp. 134-144

Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing importance of blogs, specific scales for, and...

Persistent link: https://www.econbiz.de/10012308046

The value of marketer-generated content on social network sites : media antecedents and behavioral responses

Martínez-Navarro, Jesús; Bigné Alcañiz, J. Enrique - In: Journal of electronic commerce research : JECR 18 (2017) 1, pp. 52-72

Persistent link: https://www.econbiz.de/10011669612

Harnessing stakeholder input on Twitter : a case study of short breaks in Spanish tourist cities

Bigné Alcañiz, J. Enrique; Oltra, Enrique; Andreu, Luisa - In: Tourism management : research, policies, practice 71 (2019), pp. 490-503

Persistent link: https://www.econbiz.de/10011988010

Does social climate influence positive eWOM? : a study of heavy-users of online communities

Ruiz Mafe, Carla; Bigné Alcañiz, J. Enrique; Sanz … - In: Business research quarterly : BRQ 21 (2018) 1, pp. 26-38

Persistent link: https://www.econbiz.de/10011989522

The influence of virtual reality in e-commerce

Martínez-Navarro, Jesus; Bigné Alcañiz, J. Enrique; … - In: Journal of business research : JBR 100 (2019), pp. 475-482

Persistent link: https://www.econbiz.de/10012023993