Similar Search Results

Online dating apps as a marketing channel : a generational approach

Rita, Paulo; Ramos, Ricardo F.; Moro, Sérgio; Mealha, Marta - In: European journal of management and business economics : … 30 (2021) 1, pp. 1-17

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

Persistent link: https://www.econbiz.de/10012821997

Is this the beginning of the end for retail websites? : a professional perspective

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10012598982

Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study

Rita, Paulo; Ramos, Ricardo F.; Tiago, Maria Teresa Borges - In: International journal of hospitality management 104 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013255965

Are social media and mobile applications threatening retail websites

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 18 (2023) 1, pp. 58-81

Persistent link: https://www.econbiz.de/10014318243

From institutional websites to social media and mobile applications : a usability perspective

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: European research on management and business economics 25 (2019) 3, pp. 138-143

Mobile applications (MA) and social media (SM) platforms are changing Internet user behavior. This study aims to unveil within current academic literature, the fields where usability research has been focusing their efforts in the dimensions institutional websites (IW), SM and MA usability, and...

Persistent link: https://www.econbiz.de/10012120137