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Understanding electronic social customer relationship management : foundations and current major themes
Constantinides, Efthymios; Yousif, Arsham; Vries, Sjoerd de - In: International journal of electronic customer … 8 (2014) 4, pp. 180-199
Persistent link: https://www.econbiz.de/10011471313
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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon; Hua, Nan; Ozturk, Ahmet Bulent; Butt, … - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
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Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
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How consumers value online personalization : a longitudinal experiment
Pechpeyrou, Pauline de - In: Direct marketing : an international journal 3 (2009) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10003936430
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Special issue: Customer engagement
Verhoef, Peter C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652137
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Authentizität von Hotelbewertungsplattformen : wie mächtig und wie glaubwürdig ist User Generated Content?
Mühlenbeck, Frank; Skibicki, Klemens - In: Social Web im Tourismus : Strategien - Konzepte - …, (pp. 57-70). 2010
Persistent link: https://www.econbiz.de/10008652807
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Kundenbewertungen in der eTouristik - Segen oder Fluch? : Psychologie der Reiseentscheidung im Social Web
Schmeißer, Daniel R. - In: Social Web im Tourismus : Strategien - Konzepte - …, (pp. 41-56). 2010
Persistent link: https://www.econbiz.de/10008652813
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A diffusion model for measuring electronic community growth and value
Toder-Alon, Anat; Berger, Paul D.; Weinberg, Bruce D. - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10003964162
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Sources of social value in word-of-mouth programs
Libai, Barak; Muller, Eitan; Peres, Renana - In: MSI reports : working paper series (2010) 1, pp. 161-208
Persistent link: https://www.econbiz.de/10008992308