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Social Web
Brand management
17,736
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17,323
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8,619
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8,578
Markenimage
7,397
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7,303
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5,457
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2,769
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2,767
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2,639
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2,630
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2,198
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1,979
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1,922
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1,749
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Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
11
Ozuem, Wilson
11
Cova, Bernard
10
Veloutsou, Cleopatra
10
Ranfagni, Silvia
9
Rita, Paulo
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ko, Eunju
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Haverila, Matti
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Johnen, Marius
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Karjaluoto, Heikki
5
Kumar, Jitender
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Kumar, Vikas
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Mathur, Manisha
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Melewar, T. C.
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Michaelidou, Nina
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Pitt, Leyland F.
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Rahman, Zillur
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Seo, Yuri
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
110
The journal of product & brand management
57
The journal of brand management : an international journal
56
International journal of internet marketing and advertising : IJIMA
54
Journal of retailing and consumer services
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Journal of marketing management : MM
21
Business horizons
20
International journal of advertising : the review of marketing communications
20
Marketing intelligence & planning
18
SpringerLink / Bücher
18
Tourism management : research, policies, practice
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of fashion marketing and management
14
Springer eBook Collection
14
Cogent business & management
13
Psychology & marketing
13
Asia Pacific journal of marketing and logistics
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of hospitality management
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
European journal of marketing
9
European journal of marketing : EJM
9
International journal of consumer studies
9
International journal of contemporary hospitality management
9
Journal of consumer behaviour
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ECONIS (ZBW)
1,922
EconStor
3
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1
Integrating websites with social media : an approach for group decision support
Kar, Arpan Kumar
- In:
Journal of decision systems
24
(
2015
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10011505852
Saved in:
2
Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung
;
Kysely, Miroslav
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
Saved in:
3
Intuitionistic fuzzy social network hybrid MCDM model for an assessment of digital reforms of manufacturing industry in China
Zeng, Shouzhen
;
Zhou, Jiamin
;
Zhang, Chonghui
;
Merigo, …
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013337297
Saved in:
4
Research on ecological evaluation of an enterprise open innovation community website
Xie, Renqiang
- In:
Business process management journal
29
(
2023
)
7
,
pp. 2212-2227
Persistent link: https://www.econbiz.de/10014430679
Saved in:
5
The role of Social Media for luxury brands : motives for consumer engagement and opportunities for business
Jahn, Benedikt
;
Kunz, Werner
;
Meyer, Anton
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 221-236)
.
2012
Persistent link: https://www.econbiz.de/10009690086
Saved in:
6
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
7
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
8
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
9
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
10
Luxusmarken in Facebook : Einsatzpotenziale für die Markenkommunikation
Baltrusch, Michaela K.
- In:
Social Media in der Organisationskommunikation : …
,
(pp. 227-255)
.
2013
Persistent link: https://www.econbiz.de/10010476976
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