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Influencer marketing : a bibliometric analysis of 10 years of Scopus-indexed research

Boateng, Sheena Lovia - In: Digital innovations, business and society in Africa : …, (pp. 139-164). 2022

Persistent link: https://www.econbiz.de/10012821141

Antecedents of trust in product review blogs and their impact on users' behavioral intentions

Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292

Persistent link: https://www.econbiz.de/10013274269

An investigative study of influencer marketing : nuances, challenges and impact

Ahuja, Yukti; Loura, Indu - In: Journal for global business advancement : JGBA 13 (2020) 5, pp. 561-583

Persistent link: https://www.econbiz.de/10012542173

Classifying bloggers based on content creation approaches : implications for influencers marketing strategies

Ietto, Beatrice; Pascucci, Federica - In: International journal of internet marketing and … 18 (2023) 4, pp. 335-358

Persistent link: https://www.econbiz.de/10014318352

Impact of the pandemic on social media influencer marketing in fashion : a qualitative study

Le, Kent; Aydin, Gokhan - In: Qualitative market research : an international journal 26 (2023) 4, pp. 449-469

Persistent link: https://www.econbiz.de/10014338509

Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19

Femenia-Serra, Francisco; Gretzel, Ulrike; … - In: Tourism management : research, policies, practice 89 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013325963

What shapes work on online labour markets? : a systematic literature review

Hertwig, Markus; Papsdorf, Christian - 2023

Persistent link: https://www.econbiz.de/10014440149

Open innovation, soft branding and green influencers : critiquing ‘Fast Fashion’ and ‘Overtourism’

Cooke, Philip; Nunes, Sergio; Oliva, Stefania; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-15

This paper explores digital reality replication for cultural consumption and green-digital open-system innovation, along with responsible, sustainable practices fashioned in a post-COVID-19 era. We address these after the dystopian effects of lockdown on global tourism and, in particular, the...

Persistent link: https://www.econbiz.de/10013170269

Content versus community focus in live streaming services : how to drive engagement in synchronous social media

Giertz, Johann N.; Weiger, Welf Hermann; Törhönen, Maria - In: Journal of service management 33 (2022) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012797604

How can trustworthy influencers be identified in electronic word-of-mouth communities?

Arenas-Márquez, F. J.; Martínez-Torres, María del Rocío - In: Technological forecasting & social change : an … 166 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012693235

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