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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system

Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216

Persistent link: https://www.econbiz.de/10011527509

Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

Persistent link: https://www.econbiz.de/10011556039

Creating brand equity when using travel-related online social network web sites

Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379

Persistent link: https://www.econbiz.de/10010421435

The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities

Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70

Persistent link: https://www.econbiz.de/10011478717

The impact of social media marketing on purchase intention in a transition economy : the mediating role of brand awareness and brand engagement

Emini, Adelina; Zeqiri, Jusuf - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 256-266

The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...

Persistent link: https://www.econbiz.de/10013170486

Enhancing brand image in the digital era : evidence from small and medium-sized enterprises (SMEs) in Indonesia

Suryani, Tatik; Fauzi, Abu Amar; Nurhadi, Mochamad - In: Gadjah Mada international journal of business 23 (2021) 3, pp. 314-340

Persistent link: https://www.econbiz.de/10012872399

The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness

Rajat Subhra Chatterjee; Seduram, Linda; Tan Sin Kwang; … - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 593-614

Persistent link: https://www.econbiz.de/10012670734

Impact of social media influencers on customer engagement and brand perception

Jaitly, Rahul Chander; Gautam, Omvir - In: International journal of internet marketing and … 15 (2021) 2, pp. 220-242

Persistent link: https://www.econbiz.de/10012512752

The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia

Ningrum, Khoirina Kencana; Roostika, Ratna - 2021

Persistent link: https://www.econbiz.de/10012621197

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350