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3
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Industrial marketing management : the international journal for industrial and high-tech firms
26
Technological forecasting & social change : an international journal
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The journal of product & brand management
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Tourism management : research, policies, practice
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21
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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European journal of marketing
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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Journal of electronic commerce research : JECR
9
Tourism analysis : an interdisciplinary tourism & hospitality journal
9
Asia Pacific journal of marketing and logistics
8
Corporate communications : an international journal
8
The marketing review
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European journal of marketing : EJM
7
European management journal
7
International journal of sports marketing & sponsorship
7
Journal of fashion marketing and management
7
Sport management review
7
The journal of services marketing
7
Young consumers : insight and ideas for responsible marketers
7
International review on public and non-profit marketing
6
Journal of communication management : an international journal
6
Journal of marketing communications
6
Strategic Direction
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ECONIS (ZBW)
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Other ZBW resources
17
USB Cologne (EcoSocSci)
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RePEc
3
EconStor
2
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908
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date (oldest first)
1
Social media as a promotional tool towards SME's development evidence from the financial industry in a developing economy
Amoah, John
;
Jibril, Abdul Bashiru
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-21
of ADANCO software v 2.2.1, findings revealed that the use of social media as an
advertising
tool has a significant …
Persistent link: https://www.econbiz.de/10012659536
Saved in:
2
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
3
Social media marketing and
advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
4
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
5
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
6
Pup-ularity contest : the
advertising
practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
7
Prosocial native
advertising
on social media : effects of ad-context congruence, ad position and ad type
Huang, Yan
;
Yoon, Hye Jin
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10013274397
Saved in:
8
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
9
A consumer socialization approach to understanding
advertising
avoidance on social media
Chinchanachokchai, Sydney
;
De Gregorio, Federico
- In:
Journal of business research : JBR
110
(
2020
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012237882
Saved in:
10
Revisiting the theory of business-to-business
advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
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