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Social media
Social Web
20,859
Social web
20,828
Online-Marketing
6,102
Internet marketing
6,012
Konsumentenverhalten
5,579
Consumer behaviour
5,576
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4,052
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4,045
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3,569
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3,564
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2,473
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2,436
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2,320
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2,280
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2,280
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2,069
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2,029
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2,025
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1,970
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1,899
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1,759
social media
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1,652
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1,621
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1,619
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1,618
Germany
1,570
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1,546
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1,495
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1,483
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Agnihotri, Raj
6
Dwivedi, Yogesh Kumar
6
Harrigan, Paul
6
Milne, George R.
6
Rita, Paulo
6
Asongu, Simplice
5
Carlson, Jamie
5
Filieri, Raffaele
5
Hajli, Nick
5
Hennig-Thurau, Thorsten
5
Itani, Omar S.
5
Martin, Sebastian
5
Moro, Sérgio
5
Swani, Kunal
5
Vrontis, Demetris
5
Bowen, Melanie
4
Chen, Jinyan
4
Dessart, Laurence
4
Fischbach, Kai
4
Haenlein, Michael
4
He, Wu
4
Hinson, Robert
4
Karjaluoto, Heikki
4
Kirilenko, Andrei
4
Korzynski, Pawel
4
Laurell, Christofer
4
Pancer, Ethan
4
Paniagua, Jordi
4
Pennington-Gray, Lori
4
Rahman, Mohammad M.
4
Rana, Nripendra P.
4
Renault, Thomas
4
Saxton, Gregory D.
4
Shen, Dehua
4
Stantic, Bela
4
Stavros, Constantino
4
Thaichon, Park
4
Verlegh, Peeter
4
Zhai, Xueting
4
Zhang, Hong
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Edward Elgar Publishing
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Journal of business research : JBR
123
Technological forecasting & social change : an international journal
68
Journal of retailing and consumer services
55
Tourism management : research, policies, practice
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of product & brand management
30
Corporate communications : an international journal
28
European journal of marketing
21
International journal of hospitality management
20
International journal of contemporary hospitality management
19
The journal of brand management : an international journal
17
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
The journal of services marketing
16
Marketing intelligence & planning
15
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
Electronic commerce research
14
European management journal
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of electronic commerce research : JECR
13
European journal of marketing : EJM
12
Finance research letters
12
Qualitative market research : an international journal
12
Sport management review
12
Journal of the Academy of Marketing Science
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Accounting, auditing & accountability journal
10
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
International review on public and non-profit marketing
9
Economics letters
8
International review of economics & finance : IREF
8
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ECONIS (ZBW)
1,773
USB Cologne (EcoSocSci)
3
Other ZBW resources
1
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Operations research from 1913 to 2013 : the Ford assembly line to hospitality industry innovation
O'Neill, John
;
McGinley, Sean
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 663-678
Persistent link: https://www.econbiz.de/10010395538
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2
The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Brem, Alexander
;
Bilgram, Volker
- In:
Journal of engineering and technology management : JET-M
37
(
2015
),
pp. 40-51
Persistent link: https://www.econbiz.de/10011428742
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3
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
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4
Business value of social media technologies : evidence from online user innovation communities
Dong, John Qi
;
Wu, Weifang
- In:
The journal of strategic information systems : …
24
(
2015
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10011332835
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5
The impacts of technological environments and co-creation experiences on customer participation
Zhang, Hong
;
Lu, Yaobin
;
Wang, Bin
;
Wu, Sibin
- In:
Information & management : the internat. journal of …
52
(
2015
)
4
,
pp. 468-482
Persistent link: https://www.econbiz.de/10011312048
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6
Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M.
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
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7
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
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8
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
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9
A process-based framework of using social media to support innovation process
He, Wu
;
Wang, Feng-Kwei
- In:
Information technology and management
17
(
2016
)
3
,
pp. 263-277
Persistent link: https://www.econbiz.de/10011552143
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10
Co-creating value with consumers through social media
Kao, Tzu-Yi
;
Yang, Ming-Hsien
;
Wu, Ji-Tsung Ben
;
Cheng, …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10011486888
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